Myspace's Attempt to Swim in the Flood

I remember a couple years ago when MySpace was at the top of the game. It was a break through in social media. Sure, there were others before. Remember Geocities? Actually, there was a whole TON of other social networking websites. However, MySpace changed the game. Everyone knew who Tom was. It seemed MySpace was here to stay. That did not end up being the case though. Today, the lonely blue Myspace ex-giant is struggling to survive and grasping at the last straws as it purchased Imeem.com - what used to be a music sharing site where it's users could stream, upload music and even create a personal profile. Even Tom is barely hanging by the last thread.

Take a look at the unique number of visitors MySpace received last year compared Facebook :


No wonder MySpace is so desperate. Desperation doesn't look so good on the previous social media craze favorite. Previous Imeem users aren't happy campers. From one day to the other, the website disappeared in the abyss that is the world wide web. It was not until a month later that Myspace restored Imeem user playlists (if you take a look at the comments you will also notice the aggravation users are not shy to stress when it comes to this whole ordeal).

Imeem had had tons of trouble with the law when it came to copyright infringements and they were clearly not making enough money. It was bound to be pushed off the face of the web. How is MySpace going to incorporate Imeem into it's website though?

MySpace is dead. Personally, I haven't logged into my account since 2008 and I don't know many who have. Focusing on it's strength, music, is a valid attempt to try to hold on for its life. The site has been on the decline since 2008. Used started straying to better friendly site such as Facebook and Twitter. Today Facebook boast around 300 million regular users while Myspace doesn't have but a third of that.

A lot of that third still logging in to MySpace are artists. Why would you want to hire someone to build your band a website at the cost of $50/h when you can crate one for free using MySpace? MySpace was a big part of this online music revolution - especially for local bands (Owl City to name one).

Still, Imeem users are still feeling the annoyance. As MySpace threads water under the shadow of Facebook, I don't think we will be hearing much from them in the next 5 years.